Last year my oldest daughter Juliette, ended up not once but twice on two major E.R. units in our area, after picking up a bug when returning from a fabulous trip to Guatemala where she volunteered in a Mayan community.
Besides the treatment related drama, after 6 months what I have left, of both visits, are bills. Here is where things become interesting, both community hospitals run the same procedures, exams, services and quasi identical treatment but their bills couldn't be more different. The southern hospital billed me only $65 while the northern hospital, close to where I lived, billed me over a $1,000. Same Insurance, same deductible. What the $%^&!
Little did I know that hospitals, like businesses, can charge whatever they want because there is no regulation in their practices. That's fine IF the services provided by the Northern Hospital were 10 times better than the ones provided by Southern Hospital, but they weren't.
Charge whatever you want to charge because you can, but without providing a differentiating factor it is not only insane but a monopolistic practice. So I did what any other consumer does in 2015 I took my case online by posting on social media, forums and reviews to express my frustration and that no business will survive in the long run with practices like that. These hospitals not only survive but thrive with our hard earned tax money.
This kept me thinking about the small business owners, these big institutions with marketing departments and troops of people are not paying attention to reviews that are seriously affecting their reputations. Who will protect the small business owner from a rant review made by someone that didn't like the fact that you didn't have time to walk her poodle while you were trying to install her granite counter tops in the kitchen for the fifth time after she changed her mind on the color, because it didn't match her china?
We've all been there, those customers that make you crawl backwards and leave you a bitter after taste, and you promised yourself never again take a deal like that.
Testimonials and Reviews are important components of Word Of Mouth Marketing but nowadays are also critical to ranking your website higher on Google. If you want to do SEO, 2015 style, you can't ignore getting reviews as part of your strategy. Managing those reviews is also important, especially to stop a visceral and nasty review make its way online.
There are plenty of websites that drive traffic in and out by reviews: Yelp, Angie's List, Facebook, Google+, Foursquare, etc. There are companies that charge hundreds of dollars a month to monitor those reviews for you. This is a good investment for your business but It can become onerous and tough therefore let me share what I found.
This application can increase the number of reviews you are getting right at the Point of Sale, it collects data (emails,cell phone numbers) allowing you to follow up with those customers via email offers and newsletters and last but definitely not least it will STOP any review below your threshold ever been published.
Your customer will be able to post those reviews online on up to five different sites like Facebook, Twitter, Yelp, Google +, etc and then you receive an email to determine if you want to publish the same review on your company's social media channels. So one simple review can generate up to 10 incoming links to your website and also add those reviews to your website where it will be refreshed automatically every time a new one is posted.
That's SEO that will boost your organic traffic in Google ten times better than the blog page you have been working on for the last two months.
The first 20 customers interested in increasing their website traffic, picking up some referral sales and increasing their brand awareness around their market, I will create a customized app review for them. It will include their logo and custom questions to test it for a week, after that you tell me if this helps you or not. If you like it you can have for a small monthly fee.
My goal this year is to multiply your business opportunities, lets start by making your reviews and testimonials start working for you. Call today (941) 822-3325 or email me javier.mediaconsulting@gmail.com
Article Source: http://EzineArticles.com/8935358
0 comments:
Post a Comment