I recently spoke with a successful PR expert who told me she built her business with a simple formula, "3 hours on the business in the morning, and the rest is marketing." In one sentence, this amazing woman explained what took me years to learn! If you don't focus on bringing new energy, new prospects, and new clients into your world, you don't really have a business, instead you're just playing office.
I wish I had known this when I was building my business in the beginning. My initial "strategy" looked like, "Create a bunch of content (with no real coherence), let some people know about what I do, and hope, wish, and pray that clients find me!"
This was part born of ignorance, after all you don't know what you don't know. Part born of fear, "Who am I to charge that? Ask for business? Put myself out there? What will people say!" And part out of a resistance to sales and marketing.
Once I turned my focus to generating leads and getting sales every day, my entire business changed rapidly. I went from my best month ever of around 5 thousand in sales, to making over 10 thousand within 30 days.
Within 60 days, I had a 17 thousand dollar month, and within 90 days I was on track to hit six figures. Simply because I shifted from focus from long-term, primarily platform building strategies, to short-term lead generation strategies.
Platform building is absolutely important, but when you are building your initial client base, it's much more important to start building a lead generation system that will allow you to bring in great clients quickly.
The structure that I needed to really live my vision got built around these new clients, and I had the money to begin hiring my team, putting on a big live event, and doing many of the things I dreamed about for so long. What I'm going to say next, might shock some of you, but if you are currently generating less than 50-75K worth of revenue in your business it's essential.
You need to spend 4-6 hours every day generating new leads and prospects for your business.
If the next question is, "What would I spend 4-6 hours doing every day?" That's a sign there's a major weakness in your lead generation funnel, and it's an indication that you aren't yet aware of the marketing activities that are going to help you get clients.
Once you find these right strategies, generating leads for your business becomes fun. It becomes exciting and joyful. And that matters! After all you have a business, instead of a job, for a reason. This doesn't mean you won't have to grow, get uncomfortable, and shift your perspective, but marketing doesn't have to be something that you dread.
Think about it from a different perspective: what kind of person do your clients want to work with? Someone who loves every aspect of their business, and can't wait to get out there because they believe so deeply in the results they get for clients? Or someone who sees marketing as something bad and to be avoided?
I believe that when we choose aligned marketing we can touch, educate, and inform people with our marketing in a way that makes a difference in their lives, even if they never say yes to working with us.
Get my essential wealth creation formula for generating an ongoing string of leads and clients in your business by visiting http://www.universalwealthformula.com
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