You're spending good money on a camera system for your business to cover security, safety, liability, monitoring and more. If you have a camera system already in place, or if you're going to install one for your business, let it bring you customers! You can use your camera system to highlight an aspect of the business on a website and/or designated in-house TV channel. Hotels, cruise ships and resorts can do it by showing live views of the pool area, beach, nightclub, bar area, and restaurant. Sports bars can show packed dining areas, lively sports activity, and scrumptious food and beverages being delivered. Retail stores can show store names and product displays. Health care and senior living facilities can show exercise rooms, specialty care areas, staff training, and amenities. Auto body shops can display their latest beautiful vehicle repair. The list is endless, and it could be YOUR business.
Individuals can also benefit from their camera systems! If you have something you're really proud of - a horse, car, boat, collection, etc. you can have a camera watch it. You can show it in real time on your smart phone, tablet, laptop or other capable device as long as your system and your device both have an internet connection.
Then there are additional business benefits such as writing off part of your system as an advertising expense! If you lease/purchase the system for business you can also expense it, instead of depreciating it. Ask your accountant. Also some, but not all, insurance companies will discount the liability portion of your business insurance if you have a camera system. Ask your insurance agent if this is available to you.
You need to have a better quality camera system to do this properly. The cheapest systems have poor picture quality and are unsuitable for this purpose. It requires that you determine how many cameras you want to use for marketing. They will, however, still be recording the video. Those cameras will be designated to also transmit directly over your website and/or television channel. In the case of hotels, resorts, cruise ships, etc. they can be shown on a specific television channel set aside for this purpose. Additional equipment is needed, along with a knowledgeable IT person. Website video needs to involve the website administrator or the website company itself. These technical people can set video to display at the most active, or the least intrusive times, depending upon the type of business. Accommodations may need to be made that will affect the amount and type of lighting used for the best and clearest picture. Signs also need to be posted that video recording is taking place.
Are you ready for some increased business exposure? WOO-HOO!!! What will you use yours for?
West Palm Beach, Florida based author Bruce Montefusco has educated and informed over 2000 businesses and individuals about best solutions for camera systems and their capabilities. He also confers on large scale camera and Wi-Fi systems for hi-rises, multiple buildings, and entire communities. He can be reached at 772-245-7127.bruce@securitycameragroup.com. Learn more at http://www.securitycameragroup.com/
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